Hidden Gems: 10 Underrated Cities to Visit in 2025
While iconic destinations like Paris, Tokyo, and New York will always attract attention, the year 2025 presents an excellent opportunity to venture off the standard tourist routes. For those seeking genuine experiences, quieter locations, and places filled with culture, food, and charm—this guide is perfect for you. Here are ten lesser-known cities you should consider adding to your travel plans this year.
1. Gdańsk, Poland
Gdańsk is a lively coastal city along the Baltic Sea, renowned for its breathtaking architecture, captivating maritime history, and budget-friendly travel options. Its vibrant old town and riverside cafes make it one of Europe’s hidden treasures.
2. Valparaíso, Chile
Famous for its steep hills and colorful street art, Valparaíso is a lively port city bursting with creativity. Visitors can take historic funicular rides, browse local art galleries, and savor fresh seafood with stunning ocean views.
3. Luang Prabang, Laos
Situated where the Mekong and Nam Khan rivers meet, this UNESCO World Heritage city delights guests with its golden temples, French colonial buildings, and peaceful ambiance. Be sure to witness the dawn alms-giving ceremony.
4. Matera, Italy
As one of the oldest cities still inhabited today, Matera captivates tourists with its ancient cave homes (Sassi), winding streets, and breathtaking cliff views. It’s a must-see location for those who love history and photography.
5. Tbilisi, Georgia
Combining historical elegance with modern vibrancy, Tbilisi is quickly becoming a standout city in Eastern Europe. Imagine cobblestone lanes, wine bars, sulfur baths, and a dynamic arts scene—all at more affordable prices than Western Europe.
6. Hoi An, Vietnam
Often overlooked in favor of Hanoi or Ho Chi Minh City, Hoi An captivates visitors with its streets adorned with lanterns, tailor boutiques, and its well-preserved Ancient Town. It also makes a fantastic base for beach trips and culinary tours.
7. Bursa, Turkey
Located just a short journey from Istanbul, Bursa showcases a rich Ottoman legacy, historic mosques, and thermal spas. Nestled by mountains, it also serves as a gateway to Uludağ, a popular winter sports area.
8. Aarhus, Denmark
As Denmark’s second-largest city, Aarhus is a cultural treasure filled with excellent museums, an exciting food scene, and picturesque neighborhoods. This city resembles a smaller, less crowded version of Copenhagen, exuding a relaxed atmosphere.
9. Asheville, North Carolina, USA
Set in the beautiful Blue Ridge Mountains, Asheville is recognized for its artistic spirit, farm-to-table eateries, and scenic routes. With a flourishing craft beer culture and outdoor activities, it’s an American jewel worth discovering.
10. Puebla, Mexico
With its baroque architecture, elaborate churches, and vibrant tiled structures, Puebla is a feast for the senses—and home to some of Mexico’s finest culinary delights, like mole poblano. It provides a more tranquil experience compared to the bustling Mexico City.
Eager to explore beyond the ordinary?
These hidden treasures await your visit. Plan your unique adventure with Expedia and uncover places where true authenticity thrives. Whether it’s enjoying wine in Tbilisi or watching the sunsets in Gdańsk, 2025 is the year to travel uniquely.
